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Facebook Is Using Minors To Advertise Alcohol

This post is syndicated from Ross Kimbarovsky.
Social marketing holds lots of potential but also many perils, especially when it involves minors. This is especially true for alcohol advertising. It is both illegal and improper for a 13 year old to promote Coors Light or a vodka brand in a television commercial or print ad. But it appears that...
Facebook Is Using Minors To Advertise Alcohol

Top-tier this

This post is syndicated from Signal vs. Noise.
If I hear one more Silicon Valley type gush over a computer science graduate from CMU, MIT, or Stanford, I’m going to puke. Yes, yes, I’m sure these are mighty dandy nice schools, but you’re letting the stench of superiority and shallow whiff of superficial judgement pollute my...
Top-tier this

Featured Video: Tom Gimbel on Business Revival After Losing a Major Client

This post is syndicated from Coleman Entrepreneurship Center: CenterTalk Blog.
Tom Gimbel of The LaSalle Network shares his experience of losing one of their biggest customers and how they came out on top. ...
Featured Video: Tom Gimbel on Business Revival After Losing a Major Client

Second-Stage Spotlight: Michael Hines of Gymboree

This post is syndicated from Coleman Entrepreneurship Center: CenterTalk Blog.
Meet Michael Hines, President of Gymboree Play & Music of Chicago. The Coleman Center recently sat down with Michael to see how he got to where he is today and what’s next for this second-stage business owner. Coleman Center: Tell us about your venture.Michael Hines: My...
Second-Stage Spotlight: Michael Hines of Gymboree

Digital advertising: PPC vs. CPM

This post is syndicated from Chicago Business - Blogs - On Entrepreneurs.
By Nick Harrison In digital advertising, the two most popular ways of purchasing ad space are PPC (pay-per-click), which allows you to pay only when someone clicks on your ad, and CPM (cost-per-milli; “milli" is Latin for "thousand”), where you are paying for every 1,000 impressions...
Digital advertising: PPC vs. CPM

Small-biz calendar: Social-media planning, a guide to exporting, and more

This post is syndicated from Chicago Business - Blogs - On Entrepreneurs.
Crain’s brings you weekly news of seminars, networking events, awards dinners, contests and courses of interest to Chicago-area entrepreneurs. Send your event announcements to smallbizcalendar@gmail.com EVENTS JUST ANNOUNCED Monday, Nov. 21 Tax Planning for VC Investments If your...
Small-biz calendar: Social-media planning, a guide to exporting, and more

Surprise! Some Chicago-area banks are lending

This post is syndicated from Chicago Business - Blogs - On Entrepreneurs.
By Barry Moltz One of my favorite signs in this economy is the one in front of banks that says, “We are lending!” It reminds the consumer that they should not disqualify themselves from a loan before they even apply. (Most banks will do that for you!)MultiFunding has compiled the first...
Surprise! Some Chicago-area banks are lending

Taking the guesswork out of startup success

This post is syndicated from Chicago Business - Blogs - On Entrepreneurs.
By Anne Fisher Why do most startups fail? Eric Ries, in his new book, "The Lean Startup," writes that a common culprit is “the allure of a good plan, a solid strategy and thorough market research.”What? Aren't these the very things that conventional wisdom dictates will lead to fame...
Taking the guesswork out of startup success

Gini Dietrich: Is your website about you — or the customer?

This post is syndicated from Chicago Business - Blogs - On Entrepreneurs.
By Gini Dietrich Earlier this week, I conducted a workshop for a small group of business leaders.It’s one of my most favorite things to do because the groups are typically 20-25 people so we can really dig into their business strategies, look at their web properties and diagnose a few things...
Gini Dietrich: Is your website about you — or the customer?

Score Chicago: A video link in your e-mail can boost your open rate

This post is syndicated from Chicago Business - Blogs - On Entrepreneurs.
By Mark E. GoodmanSteve Robinson of Constant Contact is a frequent guest on Score Chicago’s CAN-TV Hotline 21 show. On a recent show, Steve and I discussed the impact of a video link on email open rates. Steve contends that people love to click on videos, and that a video link can increase...
Score Chicago: A video link in your e-mail can boost your open rate
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