business's tag archives
Facebook Is Using Minors To Advertise Alcohol
This post is syndicated from Ross Kimbarovsky.
Social marketing holds lots of potential but also many perils, especially when it involves minors. This is especially true for alcohol advertising. It is both illegal and improper for a 13 year old to promote Coors Light or a vodka brand in a television commercial or print ad. But it appears that...
Crowdsourcing Moved Your Cheese
This post is syndicated from Ross Kimbarovsky.
Over the past three years, I’ve written extensively about my company – crowdSPRING, crowdsourcing and speculative work. Although the debates about speculative work in the creative industries (especially design) continue, the arguments typically are regurgitated rants that add little to...
How To Pick The Perfect Name For Your Startup
This post is syndicated from Ross Kimbarovsky.
I’m often asked by young entrepreneurs whether it’s important to find a strong name for a new startup. The name is important, but the process to come up with a unique name can easily distract you. For example, it took us nearly 50 hours to come up with “crowdSPRING” –...
Do You Count Every Hour In The Day Or Make Every Hour Count?
This post is syndicated from Ross Kimbarovsky.
Over the past five years, I’ve talked to thousands of entrepreneurs pursuing their dreams to build a successful startup. The most successful entrepreneurs had a number of things in common – including a deep understanding of how time constrains us. Here’s the rub – those who...
Find the Right Business Partner
This post is syndicated from Entrepreneur Blog by Seth Kravitz.
Finding that right partner(s) to launch a business with is one of the most important choices you will make in your business life. It can be very difficult to not only find someone that shares the same vision as you do, but also brings to the table a set of skills or values that work hand-in-hand...
Sometimes It’s Better to Wait Before Asking for Help
This post is syndicated from Entrepreneur Blog by Seth Kravitz.
Running your idea through the meat grinder in your head for a while is a much better approach than running it through potential partners, employees, or volunteers first.
Talking about an idea before it has been properly researched and vetted can be a very painful lesson in why sometimes you...
We’re Living In The Dark Ages Of Social Media
This post is syndicated from Ross Kimbarovsky.
If you believe the media and social media “experts”, we’re living in the Renaissance of social media. Novel and creative campaigns like the recent YouTube campaign from Old Spice purportedly demonstrate the power of social in marketing. Hundreds of thousands of blog posts,...
Social Media and Ant Colonies
This post is syndicated from Ross Kimbarovsky.
Dozens of articles are written daily about ways that businesses and individuals can leverage Twitter, Facebook, YouTube, LinkedIn, MySpace, and other social networks. Many of these articles assume that one-size-fits-all when marketing on social networks. But for every individual or company that...
How Often Do You Ask Why?
This post is syndicated from Ross Kimbarovsky.
Why do birds fly? Why is the sky blue? Why do you drive a car? Why do I have to wear shoes? Why do I have to go to bed? Toddlers are relentless in asking “why?” questions. The questions are driven by sheer curiosity – they want to know about everything and it’s not unusual...
Do you celebrate incremental success?
This post is syndicated from Ross Kimbarovsky.
Entrepreneurs interpret goals and measure success in very different ways. While most people appreciate huge wins, many have difficulty appreciating smaller accomplishments. After all, most of us are conditioned to believe that success in founding a start-up is met only if you sell the company for...
Recent Comments
Fred BabaHaters gonna hate. Without practical programming experience a CS degree from any school is of limited...
Marian Mangoubi…I noticed you said it's Saturday, April 17th, but the 17th is actually a Sunday. So is this event on...
Mykl HowardI work on the same floor as the TechNexus/ITS and we have access to host TECH events for free. Please...
Mykl HowardI have a space in the loop and I/we select and host several events monthly for NO COST. We do this to get...