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Startup Tip: Marketing One-To-One

This post is syndicated from Ross Kimbarovsky.
When most people talk about marketing, they talk about broad, strategic tactics focused on large groups of customers or potential customers. Adwords, banner ads, print ads, email marketing – these are all common tactics used by many businesses to market their products and services. It’s...
Startup Tip: Marketing One-To-One

Better Not be in it for the Money

This post is syndicated from Entrepreneur Blog by Seth Kravitz.
Getting into business to simply make a lot of money is one of the guaranteed ways to insure that doesn’t happen. Creating and growing a successful business requires unrelenting passion and an endless supply of will power. A recent study showed that over the first 10 years after starting a...
Better Not be in it for the Money

10 Tips to Increase Customer Loyalty For Free

This post is syndicated from Entrepreneur Blog by Seth Kravitz.
Increasing customer loyalty and satisfaction doesn’t have to cost you anything. We have implemented several different strategies to make our customers happy and none of them cost more a little time and effort. Here are ten great examples of things you can start doing today: 1. Great Help...
10 Tips to Increase Customer Loyalty For Free

Goals, Strategies and Tactics

This post is syndicated from Ross Kimbarovsky.
It’s not uncommon for young entrepreneurs to focus on tactics at the expense of also setting appropriate goals and developing core strategies. It’s easy to fall into this trap when you see someone else successfully executing a tactic – and trying to duplicate their success by...
Goals, Strategies and Tactics

Lonely Nights

This post is syndicated from Entrepreneur Blog by Seth Kravitz.
Sometimes it can feel like you are all alone when you own your own business. Sometimes you want to share things with employees but you just feel like you can’t. You want to share details of how things are going with your customers, your blog readers, the local news, etc… but you...
Lonely Nights

How To Respond If A Customer Thinks You Run The Bunny Ranch

This post is syndicated from Ross Kimbarovsky.
The customer service team at my company, crowdSPRING, has answered over 40,000 requests from customers. Few have been as entertaining as a recent note which opened with: “hello whores” and then proceeded to discuss vegetarianism, good & evil, moral high ground, and my personal...
How To Respond If A Customer Thinks You Run The Bunny Ranch

Book Review: Rework

This post is syndicated from Ross Kimbarovsky.
I admire 37signals because they make simple, easy to use web applications and because of their unique perspective on business. Rework is a collection of short essays by Jason Fried and David Heinemeier Hansson, focusing on doing less and embracing constraints. Jason Fried co-founded 37signals and...
Book Review: Rework

To Succeed, Don’t Obsess About Reasons You Might Fail

This post is syndicated from Ross Kimbarovsky.
A few months ago, I talked about why startups must focus first on the problem, not the solution. A few days ago, I talked about the need to refocus from time to time. There’s another side to focus that’s rarely discussed – focusing (and often obsessing) on reasons you might fail...
To Succeed, Don’t Obsess About Reasons You Might Fail

The Dangers Of Tying Your Business To Another

This post is syndicated from Ross Kimbarovsky.
Recent announcements by Twitter and Apple have significantly impacted each company’s developer network (more about Apple in a few days). As many of you know, Twitter decided a few days ago to acquire the company that makes and sells Tweetie, a popular iPhone client. Prior to this acquisition,...
The Dangers Of Tying Your Business To Another

Writing Great Marketing Copy Starts With a Great Story

This post is syndicated from Entrepreneur Blog by Seth Kravitz.
Here are a few tips on how to write great marketing copy: Keep it short. You can say so much more by saying less. The quickest way to lose someone’s interest is to throw a giant block of text at them. If you need to write something longer, go ahead and write something really long....
Writing Great Marketing Copy Starts With a Great Story
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