Marketing's tag archives
Facebook Is Using Minors To Advertise Alcohol
This post is syndicated from Ross Kimbarovsky.
Social marketing holds lots of potential but also many perils, especially when it involves minors. This is especially true for alcohol advertising. It is both illegal and improper for a 13 year old to promote Coors Light or a vodka brand in a television commercial or print ad. But it appears that...
Crowdsourcing Moved Your Cheese
This post is syndicated from Ross Kimbarovsky.
Over the past three years, I’ve written extensively about my company – crowdSPRING, crowdsourcing and speculative work. Although the debates about speculative work in the creative industries (especially design) continue, the arguments typically are regurgitated rants that add little to...
How To Pick The Perfect Name For Your Startup
This post is syndicated from Ross Kimbarovsky.
I’m often asked by young entrepreneurs whether it’s important to find a strong name for a new startup. The name is important, but the process to come up with a unique name can easily distract you. For example, it took us nearly 50 hours to come up with “crowdSPRING” –...
We’re Living In The Dark Ages Of Social Media
This post is syndicated from Ross Kimbarovsky.
If you believe the media and social media “experts”, we’re living in the Renaissance of social media. Novel and creative campaigns like the recent YouTube campaign from Old Spice purportedly demonstrate the power of social in marketing. Hundreds of thousands of blog posts,...
Social Media and Ant Colonies
This post is syndicated from Ross Kimbarovsky.
Dozens of articles are written daily about ways that businesses and individuals can leverage Twitter, Facebook, YouTube, LinkedIn, MySpace, and other social networks. Many of these articles assume that one-size-fits-all when marketing on social networks. But for every individual or company that has...
How Often Do You Ask Why?
This post is syndicated from Ross Kimbarovsky.
Why do birds fly? Why is the sky blue? Why do you drive a car? Why do I have to wear shoes? Why do I have to go to bed? Toddlers are relentless in asking “why?” questions. The questions are driven by sheer curiosity – they want to know about everything and it’s not unusual...
Do you celebrate incremental success?
This post is syndicated from Ross Kimbarovsky.
Entrepreneurs interpret goals and measure success in very different ways. While most people appreciate huge wins, many have difficulty appreciating smaller accomplishments. After all, most of us are conditioned to believe that success in founding a start-up is met only if you sell the company for...
Startup Tip: Marketing One-To-One
This post is syndicated from Ross Kimbarovsky.
When most people talk about marketing, they talk about broad, strategic tactics focused on large groups of customers or potential customers. Adwords, banner ads, print ads, email marketing – these are all common tactics used by many businesses to market their products and services. It’s...
Goals, Strategies and Tactics
This post is syndicated from Ross Kimbarovsky.
It’s not uncommon for young entrepreneurs to focus on tactics at the expense of also setting appropriate goals and developing core strategies. It’s easy to fall into this trap when you see someone else successfully executing a tactic – and trying to duplicate their success by...
How To Respond If A Customer Thinks You Run The Bunny Ranch
This post is syndicated from Ross Kimbarovsky.
The customer service team at my company, crowdSPRING, has answered over 40,000 requests from customers. Few have been as entertaining as a recent note which opened with: “hello whores” and then proceeded to discuss vegetarianism, good & evil, moral high ground, and my personal...
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