Strategy's tag archives
How To Pick The Perfect Name For Your Startup
This post is syndicated from Ross Kimbarovsky.
I’m often asked by young entrepreneurs whether it’s important to find a strong name for a new startup. The name is important, but the process to come up with a unique name can easily distract you. For example, it took us nearly 50 hours to come up with “crowdSPRING” –...
Do You Count Every Hour In The Day Or Make Every Hour Count?
This post is syndicated from Ross Kimbarovsky.
Over the past five years, I’ve talked to thousands of entrepreneurs pursuing their dreams to build a successful startup. The most successful entrepreneurs had a number of things in common – including a deep understanding of how time constrains us. Here’s the rub – those who...
Social Media and Ant Colonies
This post is syndicated from Ross Kimbarovsky.
Dozens of articles are written daily about ways that businesses and individuals can leverage Twitter, Facebook, YouTube, LinkedIn, MySpace, and other social networks. Many of these articles assume that one-size-fits-all when marketing on social networks. But for every individual or company that has...
How Often Do You Ask Why?
This post is syndicated from Ross Kimbarovsky.
Why do birds fly? Why is the sky blue? Why do you drive a car? Why do I have to wear shoes? Why do I have to go to bed? Toddlers are relentless in asking “why?” questions. The questions are driven by sheer curiosity – they want to know about everything and it’s not unusual...
Do you celebrate incremental success?
This post is syndicated from Ross Kimbarovsky.
Entrepreneurs interpret goals and measure success in very different ways. While most people appreciate huge wins, many have difficulty appreciating smaller accomplishments. After all, most of us are conditioned to believe that success in founding a start-up is met only if you sell the company for...
Startup Tip: Marketing One-To-One
This post is syndicated from Ross Kimbarovsky.
When most people talk about marketing, they talk about broad, strategic tactics focused on large groups of customers or potential customers. Adwords, banner ads, print ads, email marketing – these are all common tactics used by many businesses to market their products and services. It’s...
Goals, Strategies and Tactics
This post is syndicated from Ross Kimbarovsky.
It’s not uncommon for young entrepreneurs to focus on tactics at the expense of also setting appropriate goals and developing core strategies. It’s easy to fall into this trap when you see someone else successfully executing a tactic – and trying to duplicate their success by...
How To Respond If A Customer Thinks You Run The Bunny Ranch
This post is syndicated from Ross Kimbarovsky.
The customer service team at my company, crowdSPRING, has answered over 40,000 requests from customers. Few have been as entertaining as a recent note which opened with: “hello whores” and then proceeded to discuss vegetarianism, good & evil, moral high ground, and my personal...
Book Review: Rework
This post is syndicated from Ross Kimbarovsky.
I admire 37signals because they make simple, easy to use web applications and because of their unique perspective on business. Rework is a collection of short essays by Jason Fried and David Heinemeier Hansson, focusing on doing less and embracing constraints. Jason Fried co-founded 37signals and...
To Succeed, Don’t Obsess About Reasons You Might Fail
This post is syndicated from Ross Kimbarovsky.
A few months ago, I talked about why startups must focus first on the problem, not the solution. A few days ago, I talked about the need to refocus from time to time. There’s another side to focus that’s rarely discussed – focusing (and often obsessing) on reasons you might fail...
Recent Comments
Fred BabaHaters gonna hate. Without practical programming experience a CS degree from any school is of limited...
Marian Mangoubi…I noticed you said it’s Saturday, April 17th, but the 17th is actually a Sunday. So is this event on...
Mykl HowardI work on the same floor as the TechNexus/ITS and we have access to host TECH events for free. Please...